Radio

On February 9, 2006 it was announced that Winfrey signed to $55 million, three-year contract with XM Satellite Radio to establish to new radio channel. The channel, Oprah & Friends, features popular contributors to The Oprah Winfrey Show and Or, The Oprah Magazine including Nate Berkus, Dr. Mehmet Oz, Bob Greene, Dr. Robin Smith and Marianne Williamson. Oprah & Friends began broadcasting at 11:00 AM ET, September 25, 2006, from to new study at Winfrey's Chicago headquarters. The channel broadcasts 24 hours to day, 7 days to week on XM Radio Channel 156. Winfrey's contract requires her to be on the air 30 minutes to week, 39 weeks to year. The 30-tiny weekly show will feature Winfrey with friend Gayle King. Winfrey's audience is extremely loyal and XM hopes that the “Oprah Effect” can have the same effect on XM subscription sales that she does on the New York Times Best Seller list, thanks to her book club.